We don't advertise – we influence

We blend paid media and micro-influencer marketing to create campaigns you can measure.

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3460+ Satisfied Clients

Certified Partners

About Us

"Khutwa," meaning "step" in Arabic, is a Paris-based marketing company specializing in impactful content and campaigns across social media. With a global team of content creators and journalists, we help brands grow and connect meaningfully with their audiences.

We focus on the social and political spheres, aiming to create real impact and support organizations and individuals in driving meaningful change.

Sustainable growth at scale

How do I start working with your agency?

The process begins with a free discovery call to understand your brand and objectives. We then create a tailored strategy, followed by execution and continuous optimization to ensure the best results.

What platforms do you specialize in for paid social campaigns?

We specialize in major social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and more, tailoring our strategies to maximize performance on each platform.

What kinds of clinics do you work with?

We measure success through various metrics, including engagement rates, conversion rates, cost per acquisition, and return on investment. We provide comprehensive reporting to keep you informed of your campaign’s performance.

What if I’ve tried marketing before and it didn’t work?

Yes, our strategies are adaptable for both B2B and B2C advertising, ensuring that we meet the specific needs and goals of your business model.

What kind of support can clients expect during a campaign?

Clients can expect comprehensive support throughout the campaign, including strategy development, execution, performance monitoring, and ongoing optimization. We provide regular updates and are always available to address any questions or concerns.

Do you work with brands of all sizes?

Yes, we work with a wide range of brands, from small local businesses to large enterprises, providing customized strategies to meet their unique needs.

How do you ensure compliance with advertising guidelines on different platforms?

We rigorously test and select creators based on their alignment with your brand values, audience demographics, and engagement levels to ensure they deliver the best results.

How do you select the creators you work with?

We leverage advanced analytics tools and methodologies to gather data, track performance, and optimize campaigns continuously based on real-time insights.

How do you ensure that your strategies are data-driven?

Our unique blend of performance creative, data-driven insights, and a creator-centric approach sets us apart, ensuring that our campaigns not only look great but also deliver measurable results.

What sets your agency apart from others in the industry?

We stay up-to-date with the latest advertising guidelines and best practices for each platform. Our team ensures that all campaigns comply with platform policies to avoid any issues or penalties.